Cannabis businesses need to think more than keywords when it comes to Search Engine Optimization (SEO). Optimizing product pages on your eCommerce site or menu gallery should be a top priority as well as creating engaging, fresh, original content to please the Google ranking gods. Be sure your product pages have unique, on-brand product descriptions, but if you get TOO creative they won’t be SEO-friendly.
The reality is, optimizing product pages for search engines is becoming increasingly difficult. Cannabis businesses are constantly struggling to find ways to stand out from their competitors. Many dispensaries offer similar if not the same products, creating competition for higher ranking search engine results. The product pages on your web store may consist of only a title, merchandise description, and accompanying photo. Consequently, you may have multiple products and pages which begin to look very similar to one another, which also confuses Google.
If you find yourself facing these types of challenges, don’t worry. Even if you’re facing down a mob of similar eCommerce businesses, there are steps you can take to stand out in the search rankings.
OPTIMIZING YOUR CANNABIS WEBSITE PRODUCT PAGES
Your product pages are a critical part of the equation when it comes to achieving a successful online presence. Enabling SEO for your products provides an opportunity to boost your online presence while increasing revenue at the same time. The good news is you don’t have to be an SEO expert to begin making an impact. All you need to get started is the willingness to learn and a healthy dose of patience while testing your new SEO initiatives.
In cannabis marketing, online competition is too fierce for you to simply make assumptions about your audience. Devote the necessary time to research the market and your potential customers wants and need as this will lay the foundation for a winning SEO strategy. Identify the unique benefits your products have to offer your patients/customers and be sure to provide that in your product descriptions.
You won’t know which search terms to optimize until you know what your potential customers are searching for. Additionally, understanding what your customers want allows you to generate appealing, targeted content which in turn motivates them to make purchases.
ADDITIONAL TIPS FOR OPTIMIZING YOUR PRODUCT PAGES
- Add positive customer reviews to the page to improve conversions and increase rankings
- Integrate social sharing so users can promote your products across platforms
- Make sure your website design is visually balanced with intuitive navigation to create an enjoyable user experience
- Optimize website load speed so your site loads quickly to keep users engaged
- Create search-friendly URLs including the product category, name, and features if possible. Example: /flower/Indica/grand-daddy-purple
- Make sure your site is mobile-responsive with readable text and easily engaged navigation features.
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