Marketing

Marketing ADVICE: Take It or leave it…

Cheers!                       Cannabis is one smokin’ industry. However, to survive in these “Green Rush” times, cannabis businesses must learn to develop a branding strategy that is personal and not just about your products.  The stories you tell that personalize your brand combined with promoting the positive …

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Cannabis SEO: Tips for Optimizing your Product Pages for Search Engines

SEO

Cannabis businesses need to think more than keywords when it comes to Search Engine Optimization (SEO).  Optimizing product pages on your eCommerce site or menu gallery should be a top priority as well as creating engaging, fresh, original content to please the Google ranking gods. Be sure your product pages have unique, on-brand product descriptions, …

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Successful ways to advertise your dispensary

Due to the federal ban on cannabis, dispensaries can’t market their businesses similar to other companies in different industries. However, applying vast knowledge and creativity can be essential in successfully marketing your cannabis dispensary.  To successfully market a cannabis dispensary, you must learn to avoid the regulations preventing the promotion of cannabis products and services …

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